Brand & Marketing Director (3)

Job description

Graphite is a boutique digital marketing firm that builds scalable growth engines for consumer technology companies such as Ticketmaster, MasterClass, BetterUp, and Honey. We specialize in search engine optimization (SEO), content strategy, mobile app growth, and conversion optimization. We are a fully distributed team that is dedicated to creating an environment where you do the best work of your career. With headquarters in San Francisco and team members across North America, Latin America, Europe, and Canada, we are ready to welcome our next team member!

We’re looking for our Brand and Marketing Director to lead our marketing team. You will be responsible for creating, managing, and driving the execution of marketing campaigns and tests that drive new user and client acquisition for our different verticals. You have a passion for continuous testing and learning, a keen interest in analyzing and identifying patterns and behaviors, and enjoy working cross-functionally with multiple departments, including Sales, Product, and Revenue. This is a fully remote job opportunity.

What you’ll do

  • Work closely with the CEO, Director of Revenue, and the Product team to roadmap strategic growth

  • Lead our digital presence (SEO, Content, Email, and Social) across our three business verticals

  • Create and determine what our brand voice should be across our different business verticals

  • Take on brand identity, awareness, and recognition

  • Research content for blog posts, thought leadership pieces, trend reports, and more

  • Develop and deliver end-to-end campaigns

  • Create and maintain metrics reports on marketing and branding activities, their effectiveness, and business impact

  • Develop product marketing materials

  • Develop and integrate marketing strategies (events, digital, PR, and more)

  • Analyze campaigns, consumer trends, and the competitive landscape

Job requirements

What you’ll need:

  • 7 years of total marketing experience, including at least 3 years for a B2B SaaS company

  • A creative storyteller who communicates naturally across platforms.

  • Demonstrated ability to produce persuasive multi-channel content.

  • Demonstrated ability (and desire!) to work with product, sales, and customer success to define messaging and positioning for new features/products, and bring them to market.

  • Comfortable defining the KPIs and metrics to measure success, and being held accountable to them.

  • Strong communication skills: ability to present complex concepts and analysis in a clear, succinct, and organized manner

  • Experience in performance marketing roles.

  • Experience writing and editing product marketing content and sales enablement materials

  • Thrives in a fast-paced environment, juggling multiple projects and deadlines.

How we’ll help:

Graphite’s mission is to create an environment where you build the best work of your career. In order to facilitate this, we provide:

  • Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes the same way we develop products - through iteration, measurement, and continuous improvement.

  • Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes.

  • Flexible Work Environment - Everyone’s optimal work style is unique. We operate as a distributed team across North & Latin America and Asia. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual.

  • Compensation - We want to work with the best people in the World and compensate accordingly.

  • Vacation & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it.

  • Benefits - We will ensure you have quality health care coverage and opportunities to further your education.

Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.